Photo: © Steve Granitz/WireImage
Heidi Klum will launch her own fragrance in September.
The German supermodel has signed a deal with cosmetic firm Coty Beauty to create a new scent, entitled Shine.
Steve Mormoris, senior vice president of global marketing for Coty, said, “Heidi has a unique position in the market. She’s not just a celebrity–she’s also a businesswoman. She’s multifaceted and we plan to create a fragrance which celebrates those facets.”
Renato Semerari, president of Coty Beauty, says they chose the Project Runway host because she appealed to a wide range of people. He told WWD, “She is a complete woman, very modern. She is an entrepreneur; she is a showgirl. Her role on Project Runway has given her a strong bond with the consumer.”
Heidi–who recently launched a fashion line with New Balance–has previously said she has wanted to do her own cosmetics from a very early age.
She said, “My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it–I started wearing makeup and experimenting with beauty products way too early. In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, to sitting at the conveyor belt for quality inspections, to the labs where the vats of creams were being developed.”
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