Gwyneth Paltrow is to star in a six-month campaign for Max Factor. The 39-year-old actress, who this week was named the World’s Best Dressed Woman by People magazine, has been employed as the “creative inspiration” for the cosmetic company’s makeup artists.
The new global advertising campaign launches in November and will see Gwyneth modeling different looks created by the artists to reflect different aspects of her life. Pat McGrath, the global creative design director for Max Factor, who has curated the campaign, told Women’s Wear Daily, “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play: model, actress, mother, singer.” From the ideas, McGrath created seven different looks which will all appear in the campaign with each look based around three “hero” Max Factor products.
The announcement follows the news the Iron Man 2 star, who has daughter Apple, eight, and son Moses, six, with husband Chris Martin, is the new ambassador for Hugo Boss‘ latest women’s fragrance, Boss Nuit Pour Femme.
The campaign won’t be running in the U.S., so keep your eyes peeled for a clip on the web. Do you think Gwyneth is a good fit for Max Factor?