When you’re in the market for a new brow product, choosing one that matches your brows’ natural color seems like the thing to do. But finding an exact match can be tricky, especially if your hair has cooler tones—lots of brow fillers can come across too warm next to ashy brows, which does not make for a good look.
That’s where “universal” brow color products come in. Some, like the IT Cosmetics Brow Power Universal Eyebrow Pencil ($24), really are as universal as promised—but it’s not because they’re made of magic. It’s because they’re based in shades of gray. When you’ve struggled to find a shade that doesn’t make your brows look orange, this revelation is a total game changer.
Because it’s neutral, gray blends seamlessly with all hair colors and skin tones. It doesn’t deposit color so much as create dimension, giving the appearance of thicker, fuller, more defined brows without the look of obvious makeup. It won’t give you sharp, perfect Instagram brows, but it will give you soft, natural-looking shape—emphasis on natural.
Kate Middleton notoriously prefers the soft medium gray of Bobbi Brown Eye Shadow in Slate ($24) over any designated brow powders—it’s what she used for the royal wedding, which is pretty much the most convincing endorsement a product can get. Hourglass Arch Brow Sculpting Pencil in Ash ($32) suits everyone we’ve ever seen it on, and if you prefer a creamier, more substantial formula, & Other Stories Triptych Coal Eyebrow Crème ($15) can be applied generously for real intensity.
We’re not suggesting that you toss all your other brow products, but if your search for the perfect shade has led you nowhere, gray may just be your ticket to total brow satisfaction.