The 20 Most Game-Changing Beauty Products of 2018 So Far

Nykia Spradley
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The 20 Most Game-Changing Beauty Products of 2018 So Far
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Photo: ImaxTree. Design: Allison Kahler/STYLECASTER.

It’s hard to believe that we are already halfway through 2018. Seriously, how the hell did that happen?! Across the board, so much has already gone down. The mid-year mark is the perfect time to reassess those top of year goals that you may have set, map out new ones, see how you’re doing, or ditch what’s not working and reset where necessary.

MORE: Makeup Brands with 40 or More Foundation Shades

It’s also a great time look back on all of the major wins that’ll make part two even more glorious. On the beauty front, it’s been a solid six months, and the setup for the back half of 2018 is going to be a lot more beautiful thanks to these hair, skin, and makeup innovations that have truly changed the game.

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STYLECASTER | Game-Changing Beauty Products of 2018 | Benefit BADgal Bang! Volumizing Mascara
Benefit BADgal Bang! Volumizing Mascara

Sure, there are a lot of great mascaras out there—but prepare to gasp at first swipe. Your lashes will be long and really defined with not a clump in sight.

$24 at Benefit Cosmetics

Photo: Benefit Cosmetics
STYLECASTER | Game-Changing Beauty Products of 2018 | DevaCurl Wash Day Wonder
DevaCurl Wash Day Wonder

If wash day feels more like a work day, you'll want to add a pre-shampoo detangler to your mix to help melt away tangles before you even hit the shower. Also, try it after taking out your protective style to help comb through a matted mane without any breakage.

$28 at DevaCurl

Photo: DevaCurl
HiMirror Mini
HiMirror Mini

This isn't just some basic magnified makeup mirror. Power it on and behold your getting-ready bestie. Not only can this smart mirror analyze your skin, so that you can effectively adjust your skin-care regimen, but you can also watch a YouTube tutorial that you'd like to re-create, blast your favorite Spotify playlist, and check the weather—all straight from the device.

$119 at HiMirror

Photo: HiMirror
STYLECASTER | Game-Changing Beauty Products of 2018 | Madison Reed Light Works
Madison Reed Light Works

DIYing your hair color sounds intimidating—but Madison Reed is making it easy breezy with this at-home kit that not only lets you balayage with precision (thanks to a patented wish-bone applicator), but you can double-process your roots at the same time—saving yourself hours at that salon and a lot of money!

$45 at Madison Reed

Photo: Madison Reed
STYLECASTER | Game-Changing Beauty Products of 2018 | CoverFX PowerPlay Foundation
CoverFX PowerPlay Foundation

Of course, Fenty Beauty set the foundation bar really high in 2017, but CoverFX came correct with its latest lineup of bases that's not only lightweight, sweatproof and spans the skin-tone spectrum, but also meets the needs of our varying undertones. It comes in 40 shades.

$42 at CoverFx

Photo: CoverFX
STYLECASTER | Game-Changing Beauty Products of 2018 | Lashify The Control Kit
Lashify The Control Kit

Even if strip lashes aren't your thing, you have to at least give these DIY extensions a shot. Your mind will be blown. It's seriously a major upgrade from the falsies you're used to. The kit comes in three different lash styles and with an applicator, adhesive, and a clear coat sealer. The small clusters not only hold up for days without budging, they look natural like you found a really great mascara.

$125 at Lashify

Photo: Lashify
STYLECASTER | Game-Changing Beauty Products of 2018 | Sand & Sky Australian Flash Perfection Exfoliating Treatment
Sand & Sky Australian Flash Perfection Exfoliating Treatment

The 12,000-person wait list for this launch wasn't just hype. If your skin is misbehaving or just not looking its best, a combo of bamboo and macadamia seed exfoliates the dead skin on the surface, while AHAs from Australian Finger Lime clear out clogged pores and boost cell turnover. You'll notice a difference right away.

$59 at Sand & Sky

Photo: Sand & Sky
Paul Mitchell Neuro Halo Dryer
Paul Mitchell Neuro Halo Dryer

The first iteration of this styler was a life-saver for DIY blow-dry regulars. The upgraded version is lightweight, has three temp settings and three air flow controls, touch-screen display, and a filter light to let you know when it's time to clean.

$255 at Paul Mitchell

STYLECASTER | Game-Changing Beauty Products of 2018 | Farsali Jelly Beam in Rose Goals
Farsali Jelly Beam in Rose Goals

We definitely weren't ready for this jelly. Farsali changed the highlighting game last year when this jiggly gel-to-powder formula stole the spotlight. Now it comes in a coppery rose gold that's a serious glow up for deeper skin tones.

$40 at Farsali

Photo: Farsali
STYLECASTER | Game-Changing Beauty Products of 2018 | Cantu Curl Stretcher Creme Rinse
Cantu Curl Stretcher Creme Rinse

Curly girls know the shrinkage struggle all too well, which is why this strand savior is a godsend. Slather it on damp hair, let it sit, and then rinse. It temporarily loosens curls for elongated, defined coils.

$5 at Target

Photo: Cantu
STYLECASTER | Game-Changing Beauty Products of 2018 | Marmur Metamorphosis
Marmur Metamorphosis

At-home light devices aren't new, but this next-generation system, created by renowned dermatologist Dr. Ellen Marmur, was designed with a full spectrum of blue, red, green, purple, yellow, and white lights. It'll basically meet every skin concern from acne to aging and will help boost the effects of the skin-care products designed to complement the light therapy.  The blue light kills acne bacteria and calms inflammation. Yellow improves skin circulation. Green and red stimulate collagen renewal; and purple blends the effects of red and blue light into one stream. The system also includes a serum, mask, and a cellphone app. You can start using the products and app now. The device launches in October.

$85 for serum, $75 for box of four face masks, $95 for box of four chest/neck masks, $500 for sphere device at Marmur Metamorphosis
Photo: Marmur
STYLECASTER | Game-Changing Beauty Products of 2018 | Psssst Instant Dry Hair Shampoo Spray with Coconut Oil
Psssst Instant Dry Hair Shampoo Spray with Coconut Oil

There have been a lot of imitators, but Psssst! still holds the spot as the first dry shampoo on the market. It's once again shaken up the category with this formula update that now has coconut oil to help hydrate strands while it soaks up excess sebum at the roots.

$13 at Walmart

Photo: Psssst
STYLECASTER | Game-Changing Beauty Products of 2018 | Nudestix Nudies Tinted Blur Stick
Nudestix Nudies Tinted Blur Stick

The masters of on-the-go makeup have done it again with a pocket-size touch-up stick that you can use to quickly (but thoroughly) cover blemishes and skin imperfection for a soft-focus photo-filter finish. The 10-shade range is pretty solid too.

$30 at Sephora

Photo: Nudestix
STYLECASTER | Game-Changing Beauty Products of 2018 |
Flex

Insert to catch your monthly flow for up to 12 hours. It even holds up during sex, sleeping, and working out. Now that's pretty life-changing.

$15 (for a two month supply) at The Flex Company

Photo: Flex
Beautyblender Instaclean
Beautyblender Instaclean

The same magic that went into the invention of dry shampoo for hair is what this airy spray cleaner does for makeup sponges and brushes. If you don't have time for a full wash in between product applications, just spray, wipe, and move on to the next step in your routine.

$16 at Beautyblender

STYLECASTER | Game-Changing Beauty Products of 2018 |
Eos Aqua Hydrating Skin Prep

Consolidate your summer skin-care essentials with a three-in-one toner, serum, and moisturizer. It literally turns to water on skin when you rub it in, to help cool, prep, and rehydrate parched and sun-scorched skin.

$20 at Evolution of Smooth

Photo: eos
STYLECASTER | Game-Changing Beauty Products of 2018 |
Tweezerman Avocado Filemate

Not much has changed on the nail front since the invention of gel manis, which is why this file that's infused with avocado oil—so it nourishes and strengthens nails with each stroke—is such a pretty big deal.

$5 at Tweezerman

Photo: Tweezerman
STYLECASTER | Game-Changing Beauty Products of 2018 |
Schick Intuition F.A.B. Razor

Tons of blades are great for getting a great shave, but what's even better is a razor head that you can effortlessly swipe in both directions for even more surface smoothing. Genius!

$6 at Target

Photo: Schick
vFit Intimate Wellness Solution
vFit Intimate Wellness Solution

It's most definitely the year of the V—and there are plenty of products geared toward getting your lady parts in tip-top shape. What light therapy does for aging skin on your face and body, this does for your vagina. A combo of heat, light, and vibration helps increase blood flow, tighten loose tissue, and maintain balance between the good and bad bacteria down under.

$395 at vFit

Glow Recipe Watermelon Glow Pink Juice Moisturizer
Glow Recipe Watermelon Glow Pink Juice Moisturizer

K-beauty continues to set the bar really high with its innovations. Try this watermelon juice hydrator when you need a cooling, vitamin-packed moisture boost, that's not at all heavy.

$39 at Glow Recipe

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  • STYLECASTER | Game-Changing Beauty Products of 2018 | Benefit BADgal Bang! Volumizing Mascara
  • STYLECASTER | Game-Changing Beauty Products of 2018 | DevaCurl Wash Day Wonder
  • HiMirror Mini
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Madison Reed Light Works
  • STYLECASTER | Game-Changing Beauty Products of 2018 | CoverFX PowerPlay Foundation
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Lashify The Control Kit
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Sand & Sky Australian Flash Perfection Exfoliating Treatment
  • Paul Mitchell Neuro Halo Dryer
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Farsali Jelly Beam in Rose Goals
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Cantu Curl Stretcher Creme Rinse
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Marmur Metamorphosis
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Psssst Instant Dry Hair Shampoo Spray with Coconut Oil
  • STYLECASTER | Game-Changing Beauty Products of 2018 | Nudestix Nudies Tinted Blur Stick
  • STYLECASTER | Game-Changing Beauty Products of 2018 |
  • Beautyblender Instaclean
  • STYLECASTER | Game-Changing Beauty Products of 2018 |
  • STYLECASTER | Game-Changing Beauty Products of 2018 |
  • STYLECASTER | Game-Changing Beauty Products of 2018 |
  • vFit Intimate Wellness Solution
  • Glow Recipe Watermelon Glow Pink Juice Moisturizer

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