UPDATED: Imogen Poots for Chloe Campaign, WIN Rose Edition!

Rachel Adler

Imogen Poots’ debut Chloe print ad campaign is out on the web, and lets just say the blonde sultress certainly knows how to use an oversized bottle of fragrance to her advantage. With tousled hair, pale pink lips and a touch of mascara on her lashes, Poots looks every bit as innocent, sexy and seductive as a Chloe girl should.

You’ll notice that her ad is in color, and the previous ads (with Anja Rubik, Clemence Poesy and Chloe Sevigny) were all in black and white. Whereas we’ve always loved the natural feel of the black and white ads, it still comes across in the new color campaign, shot by Inez van de Lamsweerde and Vinoodh Matadin.

In the behind the scenes teaser video with both girls (Imogen and Camille Rowe Pourcheresse, who is also featured in the ad spots) you see the beauties talk about being chosen as the face of the fragrance, and what they think of the Chloe style.

AND, if you leave a comment below telling us what your signature style piece is (whether it be red lipstick or your favorite heels) you can enter for a chance to win Chloe Rose Edition!

You have from right now until Friday, August 5th at 5pm EST to enter. Good luck!

*Winners must be 18 or older and a resident of the U.S. The winner will be randomly selected August 5th at 6pm EST and will be notified by email August 8th.

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