ck One Shock is all about the beautiful people and the amazing times that they seem to be having in their hot bodies — and also of course the edgy shock value thrown in there. The ad campaign features stunning model Lara Stone, Brazilian model/drummer/dj Alice Dellal, American singer/songwriter Sky Ferreira along with British model/songwriter Ruby Aldridge and many, many other sexy bods.
The print campaign (amidst the bright strobe lights and graffitti) screams of 90 rages, and perhaps a little bit of a drug-induced frenzy. The video campaign (seen below) is a compilation of the names above either rocking out by themselves, or making out with each other. Lets just say ck One Shock certainly knows how to party – and they’re pretty damn good at getting our attention too.