Emma Watson Signs With Lancome

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Photo: © Jon Furniss/WireImage

Emma Watson has become the new face of Lancôme.

The Harry Potter actress has signed a deal with the cosmetics firm to
appear in range of campaigns for them–with the first one being shot by legendary photographer Mario Testino–and says she can’t wait to get to work.

She said of her new role, “It’s so exciting, I can’t wait to start shooting.
Although I don’t wear much makeup, I’m a big fan of Lancôme products, especially their mascara.”

Emma, 20, is following in the footsteps of Julia Roberts and Anne Hathaway in representing the brand.

The young fashionista–who has appeared in several campaigns for Burberry–recently launched a fair-trade clothing collection for People Tree and said it’s something she wants to do more of.

She revealed, “I love it, and I will continue to work in the fashion industry. I am interested in ethical fashion, I want to make a difference and it’s nice to contribute.”

Emma had previously revealed her fashion range was inspired by her summer
wardrobe. She said, “I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorize with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot the campaign in an English country garden–it’s all very strawberries and cream and tennis.”

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