Covergirl announced on Friday that they have chosen the unlikely Ellen DeGeneres to be their next spokesmodel. In discussing the reasons behind their decision, Esi Eggleston Bracey, a vice president of Procter & Gamble, explained that they wanted ”someone appealing from the inside out.” It’s true: Degeners isn’t classically beautiful, nor is she exactly young, and she’s definitely not conventional by any definiton of the word. Not long ago, having a forty-year-old lesbian as a candidate to represent a major cosmetics brand would have seemed more than just unlikely. But maybe none of those things matter any more.
The past year has been an exciting time for women. First, Hilary Clinton ran for the Democratic nomination for President and garnered “18 million cracks in the glass ceiling.” Then Sarah Palin was named the Republican Vice-Presidential nominee. Maybe, just maybe, American women have realized that they would rather look to the fiercely smart, vivacious sector of femaie celebrity that includes the Clintons and DeGeneres’ of the world, rather than the outwardly gorgeous but inwardly questionable Lindsay Lohans and Britney Spears’. Could it be that maybe we just want and expect more from our role models?