Katie Holmes is the latest celeb to star in a beauty short film. Holmes plays a famous actress, Joan Hudson, in a film called “The Decision” for John Frieda Professional Har Care’s new at-home foam hair color line. In the film Holmes chooses to make the split from her professional colorist and try to color her hair herself using the Precision Foam Colour by John Frieda.
The film is similar to those like Chanel Coco Mademoiselle and Kate Moss’s Dior Addict film, in which we’ve seen quite a few of lately. A short story is played out while promoting the product.
John Frieda isn’t the first of it’s kind to launch a foam hair color product, joining Clairol, Samy and L’Oreal with the beauty trend. The dye has certainly caught on though, as it makes coloring at home a bit easier and less of a mess.
The film premieres tonight at Lavo in manhattan.