Confession: I must have two or three dozen beauty products sitting on my vanity at any given time. And while I’d love to say I’ve carefully curated every single one based on the efficacy of the product, that’d be a lie. They’re mostly sitting pretty up there because they’re, well, pretty. (Don’t even act like you’ve never bought something specifically to Instagram it.)
But New York-based retailer The Stell knows that attractive packaging and performance don’t have to be mutually exclusive. The online store, which sells cosmetics, skin-care, and hair products that are both locally sourced and ethically produced, carries independent lines like Context, Herbivore, LVX, Indie Lee, Soul Sunday, and Little Barn Apothecary. Each product is carefully vetted by founder Carol Hu for high-quality ingredients that don’t kill the earth, and when you combine that with excellent customer service (each product comes hand-packaged, often with adorable The Stell-branded pencils), you’ve got a winning idea.
Ahead, see the 19 best beauty products available at The Stell.