Can we talk about the onslaught of bloggers and vloggers that have emerged over the past couple years? Don’t get us wrong, we’re totally grateful to have access to some much information and amazing hair and makeup tips—it’s just that the deluge of beauty vloggers makes it a bit hard for us to find the ones that are our internet soulmates. How the heck are we supposed to find the best tutorial for perfect eyeliner when we search “cat eye” and have to sift through 2.3 million videos of other people’s kittens?
Don’t get stressed out with the dreaded search, just follow these YouTube beauty gurus and they’ll help you master everything from baking and strobing to the perfectly undone topknot.
Prepare to have your makeup game stepped way up by 25 of the best of the best beauty vloggers out there.
Originally published April 2015. Updated October 2017.
25 Best Beauty Vloggers on YouTube
Click through to see the 25 best beauty vloggers on YouTube!
Eldridge is a real-deal London-based makeup artist who works with celebrities like Kate Winslet, Katy Perry, Keira Knightley and Emma Watson and is also the creative director for British cosmetics brand No.7. Her clean, professional tutorials are as educational as they are gorgeous.
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Ultimate Guide to Red Lips
Since Michelle Phan began posting tutorials in 2007, she's gained millions of followers for her videos, which she enhances with her colorful costumes and themes. She took a 1-year sabbatical in 2016, but recently returned to YouTube again.
She's also been busy working on her makeup line, EM Cosmetics.
Easy Ways to Use Liquid Liner
The 25 best YouTube beauty vloggers | @stylecaster