AXE Unleashes The Anarchy!

Lauren Panariello

AxeANARCHYfamily.jpg (Blog Post)

AXE recently caused an uproar with the launch of their new collection: Anarchy.

The men’s brand features 2-in-1 shampoo and conditioner for men, shower gel, deodorant, a bodyspray for him and for the first time, a matching one for her!

Although AXE brands itself as men’s products that smell so good they can turn a woman on, they’ve finally branched out by creating a product specifically for women.

The bodyspray for her includes a fruity mix of apple and blackberry, along with notes of sandalwood, amber and vanilla. And considering the entire Anarachy collection is under $5.29, it’s no wonder AXE remains one of our favorite drugstore steals.

In honor of the new line, AXE hosted a celebratory bash earlier this week and pulled out all the stops by premiering the new T.V. spot for the collection as well as a music-bumping performance by Fabolous and a choreographed dance routine. It’s safe to say that anarchy has officially ensued–and we couldn’t be more excited!

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