The nail polishes and scented dog tags, ahem, he created for Walmart were an unmitigated success. So why wouldn’t Justin Bieber expand his beauty empire? I mean, are people really such sheep that they’ll be anything with a celebrity name on it? Even when it’s entirely non-sensical, like a teenage boy making fragrance for women?
The scent, created by Honorine Blanc of Firmenich, is called Someday by Justin Bieber and the bottle has a flower and removable charms and Justin insists he had a hand in designing the bottle and the flowery fragrance that will be marketed to 14-18 year old chicks. So evolved to be so femme, that Biebs.
The pop sensation insists this all makes sense. Lets be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” the Biebs explains to WWD.
The proceeds are going to charity via Give Back Brands, so it’s not a total random money making endeavor.
Someday will be sold everywhere from Macy’s to Sephora, available in June for $35 for a 1 oz. size, $45 for the 1.7 oz., $55 for 3.4 oz. In case you’re not the perfume type, get in on the 5 oz. hair mist for $20 or body lotion for $25.