If you’ve somehow managed to avoid the buzz around Tictail, a Swedish marketplace for independent brands and retailers, congratulations: You’ve been living under a rock. In true Scandinavian fashion, Tictail sells more than 2.5 million products, including on-trend basics, minimalist homewares, kitschy accessories—and now, beauty products.
But no, it’s not just another Etsy: Not only can you discover awesome retailers across 150+ countries, bigger brands like Solid Slate, Jennie-Ellen, Le Stockholmsyndrome, and Evolve are on the docket, too. The selection of brands is ever-expanding: Tictail doesn’t vet individual brands who join, but those with the most followers—which can translate into satisfied customers—often rise to the top. Ahead, we culled 13 must-try beauty products from brands you probably haven’t heard of—yet.