Samantha Lim is the Director of StyleCaster Creators. She has been working in the digital fashion industry space for 8 years and has a diverse background in editorial, social media, styling, production, branded content, events, and creative collaborations. She started her career in luxury investments, where her habit of blogging industry secrets landed her a position as the Fashion Director at Lookbooks.com, followed by the editor in chief position at FashionIndie.com. After experiencing two start up acquisitions, she consulted for a year pursuing creative projects in fashion tech and editorial. She launched StyleCaster's Features & Branded Content department in 2014 and is now in charge of running their brainchild program, StyleCaster Creators. Find her on social @iamsamlim.