First Look: Alexander Wang’s H&M Campaign Features Models and Real Athletes

Laurel Pinson
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The November 6 launch date for Alexander Wang’s much-hyped H&M collection may still feel like forever away, but images from the collection are already starting to trickle in. The latest sneak peek at the sporty-chic collection? The official campaign images, which feature models Joan SmallsNatasha Poly, Raquel Zimmermann, and Isabeli Fontana, alongside real, honest-to-goodness athletes—soccer player Andy Carroll and kickboxer Rivaldino dos Santos.

MORE: More Photos of Wang x H&M Collection

The campaign images, first released by WWD, were shot by Mikael Jansson, and are slated to hit magazines this month. But that ain’t all: Expect to also see a TV commercial featuring the superstar lineup (launching October 30), as well as a film that will debut online. See a few snaps from the campaign below—and head over to WWD for more!

Joan Smalls in the Alexander Wang for H&M campaign.

Photo: Mikael Jansson for H&M

Joan Smalls in the Alexander Wang for H&M campaign.

Isabel Fontana stars in the Alexander Wang for H&M campaign

Photo: Mikael Jansson for H&M

Isabel Fontana stars in the Alexander Wang for H&M campaign.

Andy Carroll stars in the Alexander Wang for H&M campaign

Photo: Mikael Jansson

Soccer star Andy Carroll stars in the Alexander Wang for H&M campaign.

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