Alexander McQueen + Target = Fashion Lemonade

Posted by , on November 5, 2008 at 12:13 am

Alexander McQueen is a fashion wunderkind–his collections are consistently covetable, through and through. His pieces are artistic, a bit mad, bold, and….expensive. Really, really expensive. So expensive, in fact, that as much as I love the man, I’ve never been able to justify an actual purchase. And so, my heartbeat just about tripled when I read in WWD this afternoon that Target is launching a new initiative called Designer Collaborations this March, which will take a designer and have him/her create a lower-priced line under the Target umbrella to be sold for a limited amount of time. How is this different from their Go International collections, you ask? The Go International collections are always executed by emerging designers, while this new initiative will focus on bigger, established designers, like say, Mr. McQueen himself. Yes, my fellow McQueen lovers, it’s true: this Spring, you’ll be able to walk into your local Target and shop McQ-inspired clothes at Target-inspired prices. Now that’s what I call making lemonade out of a struggling economy.

 


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