Buzzkill: You Won’t Be Able to Stream Adele’s New Album

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adele hello video Buzzkill: You Wont Be Able to Stream Adeles New AlbumPhoto: Wenn

Sorry to be the bearers of bad news, but when Adele‘s hotly anticipated new album, 25, drops tomorrow, you won’t be able to stream it online.

According to the New York Times, the buzzy new tracks won’t find their way onto streaming services like Spotify, a decision the paper reports Adele was personally involved with. Her album is being released by Columbia Records in the United States and by XL Recordings in most other countries.

A Spotify spokesperson also confirmed with Entertainment Weekly that the album won’t be available through the service when it launches tomorrow: “We love and respect Adele, as do her 24 million fans on Spotify,” the spokesperson told EW. “We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”

The move is particularly interesting, as it comes just a year after Taylor Swift removed her own songs from Spotify after raising concerns over the royalties paid by the music company.

As the singer/songwriter’s first album in five years, expectations are sky-high for 25, and it’s predicted to sell 2.5 million copies and 900,000 digital sales via Apple in its first week. To put that into perspective, you should know that would be the most successful debut week for any album since NSYNC’s No Strings Attached sold 2.5 million in 2000, when buying physical CDs was still the done thing.

Hello,” the singer’s new hit single, has already smashed expectations, selling over one million downloads in a week. The video has been viewed a whopping 4.1 million times on YouTube.

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